John Webster
Whisky Consultancy
Leveraging profound industry insight to deliver bespoke solutions that maximise value and drive success in the dynamic world of Scotch whisky and beyond.
Unparalleled Expertise in the World of Whisky
John Webster provides expert, comprehensive whisky consultancy services, designed to elevate the knowledge, strategy, and operations of clients across the entire whisky spectrum. Whether you are a distillery seeking operational optimisation, a hospitality venue aiming to curate an award-winning menu, an investor requiring market intelligence, or a private collector in need of expert guidance, John leverages profound industry insight and technical expertise to deliver bespoke solutions that maximise value and drive success.
About John Webster
John Webster's journey into the heart of whisky began over two decades ago, not merely as a connoisseur, but as a dedicated student of its rich history and intricate craft. His philosophy is rooted in a profound respect for tradition, elegantly coupled with a keen eye for innovation.
His mission is to help clients author their next chapter—be it launching a new expression, curating a world-class collection, or creating an unforgettable hospitality experience. His expertise transcends the technical; it is a passion for the spirit that he shares with every client.
A Suite of Expert Consultancy Services
Distillery Operations & Strategy
Strategic guidance for distilleries, bottlers, and brands to optimise production processes, enhance efficiency, and navigate complex supply chains.
Hospitality Programme Development
Curating unique and profitable whisky menus, delivering advanced staff training on product knowledge, and advising on superior cellar management.
Private Collection & Investment Advisory
Expert advice on sourcing rare and investment-grade whiskies, including valuation, authentication, and strategic acquisition and liquidation.
Cask & Wood Management
Advising on cask selection, wood policy, maturation profiles, and finishing techniques to create exceptional new whisky expressions.
Sensory Analysis & Quality Control
Professional sensory evaluation to benchmark quality, assess new products, and implement rigorous quality control protocols.
Educational Workshops & Masterclasses
Bespoke training programmes and masterclasses for professionals and enthusiasts, covering whisky history, production, and advanced sensory skills.
Market Analysis & Forecasting
Data-driven insights into global and regional whisky markets, consumer trends, and competitive landscapes to inform critical business decisions.
Brand Strategy & Narrative Development
Developing compelling brand stories, refining product messaging, and devising effective consumer engagement and communication strategies.
Arrange a Consultation
To elevate your whisky enterprise or personal collection, please contact John Webster today for a private consultation and discover how expert guidance can bring your vision to fruition.